Senior Manager, Market Research

About the Role

Total Wine & More is seeking a Senior Manager, Market Research, to join our Marketing team in our Bethesda, MD office. You will assist in providing business leaders across the organization with timely and accurate information on consumer behavior, attitudes, market dynamics, competitive intelligence, and other information on the external environment. You would support business leaders in decision making and develop a strong understanding of consumer motivations in the wine, beer, and spirits retail space. The ideal candidate is an individual with an excellent ability to document, synthesize, and derive key insights from customer and consumer voice. They must be able to communicate confidently with executives, lead initiatives autonomously, and proactively take ownership of new opportunities. You will report to the Vice President, Customer Analytics & Marketing Insights. 

You will

• Manage the execution of primary research projects (qualitative and quantitative) and coordinate all aspects of Customer Market Research including business scoping, project management, budgeting, design and methodology, analysis and reporting
• Lead the Agency relationship with external research partners and consultants to collect and gather customized market insights, tailored to provide actionable insights to our internal business needs
• Manage external vendors to ensure on-time and on-budget delivery of outsourced research projects
• Coordinate with internal stakeholders to locate the gaps in our current information and understanding of the market and develop research plans and solutions for these problems.
• Partner with external partner research departments, to both understand their methodologies and integrate their insights into our own understanding of the market
• Synthesize data across multiple sources (e.g., POS data, survey data, customer service feedback, external sources)
• Present research findings and strategic insights directly to senior executives, creating compelling, concise presentations that support business decision-making
• Publish a periodic internal Market Research newsletter to executives and key stakeholders across the organization, summarizing recent internal insights, highlighting key trends, competitive intelligence, and notable third-party or vendor research findings
• Use insights and influence to support cross-functional stakeholders, enabling key decisions ground in customer and market insights that will generate greater sales, profit and long-term customer loyalty
• Work with teammates to provide a comprehensive and consistent voice of the customer and market to business leaders across the organization, and assist in building guidance for future strategic plans in Marketing and other functions

You will come with

• A Bachelor’s degree in business, mathematics, statistics, or social sciences
• 6+ years of market research experience (client-side experience is ideal)
• Deep expertise in online survey methodology, writing, development (using common industry platforms), and analysis
• Ability to communicate confidently with executives, lead initiatives autonomously, and proactively take ownership of new opportunities to contribute knowledge within the larger organization
• Experience analyzing large datasets; SQL experience working with relational databases a plus
• Experience in any of the following qualitative research methods: focus groups/triads/one-on-one interviews, shop-a-longs, in-home ethnographic interviews a plus
• Retail or CPG experience a plus

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.