Manager, Paid Social

About the Role

Total Wine & More is seeking a Manager, Paid Social to join our growing Marketing team in our Bethesda, MD office. The Paid Social Marketing Manager will be responsible for leading and executing our social media advertising campaigns, with a focus on Meta (Facebook and Instagram) platforms. The ideal candidate will have a strong background in agency and retail environments, expertise in product catalogs, creative collaboration, project management, and cross-functional teamwork. You will play a critical role in developing and managing our paid social strategies, ensuring effective targeting, creative execution, and optimal performance across all social channels. You will report to the Director, Paid Social, Affiliate, Display. 

You will

• Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, TikTok, Snapchat, etc. platforms.
• Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences.
• Work closely with creative teams to develop engaging and effective ad creatives and review copy.
• Lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
• Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals.
• Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing.
• Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators.
• Collaborate with the customer insights team on weekly and monthly reporting. Provide regular performance reports and insights to key stakeholders.
• Identify growth opportunities through data analysis, A/B testing, and market research.
• Continuously test creatives, campaigns, and audiences to drive improvements.
• Participate in platform Beta programs and test new features to stay ahead of trends and improve account performance.
• Manage and develop direct reports and foster career development.

You will come with

• Bachelor's degree in marketing, business, or related field.
• 7+ years of experience in paid social media marketing, with a focus on Meta platforms. From creation to optimization to analysis. With a focus in retail and paid media.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Proficiency in MarTech tools for campaign automation and optimization.
• Strong project management skills with a focus on timely execution.
• Experience managing and optimizing digital advertising budgets effectively.
• Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.
• Relevant certifications from platforms like Facebook Blueprint, Google Ads/Analytics, or others can be a plus.
• Agency experience preferred (not required).

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

Pay Range: 101,520.00 – 171,000.00 USD Annually