Senior Business Analyst, Marketing Systems

About the Role

Total Wine & More is seeking an accomplished Senior Business Analyst to join our Technology team in our Bethesda, MD office. This role supports gathering requirements, planning, and implementation of Marketing and Customer Technology solutions. Our purpose is to support and drive technology changes that enables the Marketing and Operational teams to optimize the personalized experience which enhances the customer journey. We are looking for an Analyst who has a natural curiosity and desire to solve problems with technology as we transform the technological landscape around loyalty, promotions, and personalization.

You will be able to apply your skills and knowledge of marketing and technology trends to partner with business teams to evaluate and develop solutions that evolve our technological landscape (Martech) to help deliver personalized offers to customers. You'll also need to be equally comfortable talking to developers and engineers in our technology teams as you will be communicating with internal and external partners. The Analyst should be comfortable in an Agile environment and familiar with all phases of the software development lifecycle. You will report to the Senior Product Manager of Marketing Systems.

You will

• Write, communicate, and validate detailed user stories with functional and non-functional requirements, as well as documenting processes in Confluence.
• Ad hoc reporting via BigQuery and visualizations using PowerBI in order to validate the tools or processes that have been implemented
• Identify opportunities, risks, constraints, and dependencies in collaboration with the scrum team to prioritize and help refine user stories
• Define alerting and reporting requirements
• Own as well as develop relationships with our partners by working with them to optimize and enhance our integrations
• Help design, document, and maintain system processes
• Report on common sources of technical issues or questions in order to make recommendations to Marketing Systems team
• Summarize and define complex technical solutions, enhancements, configurations into non-technical language to communicate to stakeholders and partners
• Work with Development, QA, and Production Support teams to communicate, verify, and test the desired functionality changes.
• Make decisions that drive business value and align to technology best practices

You will come with

• Bachelor's degree from four-year College or university in Business, Computer Science, Technology or related field
• 5+ years of business analysis and requirements gathering experience for one or more software project(s)
• 5+ years of experience with Retail Systems, Loyalty, Promotions or Pricing Applications, MarTech, Talon.One, Qualtrics, and/or Oracle applications
• Knowledge of and experience with agile methodologies (Specifically Scrum and Kanban) is a plus
• Experience with relational databases and SQL is preferred
• Prior experience with a retail organization in an IT/Business support role is highly preferred
• Prior experience with offer management, Promotions or Marketing Campaign Automation is highly preferred

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

Pay Range:

$105000-$115000