Lead Analyst, Consumer Insights – Marketing Measurement

About the Role

Total Wine & More is looking for a Lead, Consumer Insights Analyst – Marketing Measurement to join our Customer Analytics team on-site in our Bethesda, MD office. In this newly created role, you will play a critical part in driving marketing efficiency by providing data-driven insights that improve incremental Return on Ad Spend (iROAS).

This role will have responsibility for measurement strategies throughout the customer journey, including experimental design (randomized controlled trials, A/B tests, etc.), incrementality, and marketing mix modeling (MMM).

This role will provide data-driven performance insights across paid, organic, and owned marketing channels, from brand to direct response, serving as a key thought partner to senior leaders in the Marketing team. This position reports to the Senior Manager, Customer Analytics.

You will

• Lead the measurement and analysis of Marketing activities across channels, identifying opportunities to enhance efficiency, incrementality and effectiveness
• Develop, refine, and maintain incrementality and A/B testing frameworks and attribution methodologies to measure and optimize marketing investments
• Develop customer segmentation and target strategies to improve acquisition, retention, and engagement
• Own the development and automation of standard reporting dashboards to track key marketing KPIs
• Use SQL to pull and manipulate data for reporting, program measurement, and investigative analytics
• Leverage Power BI, Python, R, or other analytics tools to visualize findings and present recommendations to stakeholders
• Work cross-functionally with stakeholders in Marketing, Digital, and Merchandising to inform data-driven decision-making

You will come with 

• Bachelor’s or Master’s degree in a quantitative field (Economics, Statistics, Data Science, Marketing Analytics, Finance, or related)
• 3-5 years of experience in analytics, preferably within a marketing or digital media environment
• Strong proficiency in SQL for data extraction and manipulation
• Experience designing and analyzing A/B tests and test/control experiments
• Experience with data visualization tools (Power BI, Tableau, or similar) and programming languages like Python or R for advanced analytics a plus
• Knowledge of incrementality testing, attribution modeling, and statistical analysis
• Ability to communicate data-driven insights effectively to both technical and non-technical stakeholders
• Strong organizational skills with the ability to manage multiple projects and deadlines

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.careers.totalwine.com!    

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer, and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.