Senior Associate, Paid Social

About the Role

Total Wine & More is seeking a Senior Associate, Paid Social to join our growing Marketing team in our Bethesda, MD office. As the Senior Associate, Paid Social Advertising, you’ll primarily be hands-on, with a focus on building campaigns and analyzing performance to improve results. Set up and run tests, including creative, copy, audience, and A/B tests. Oversee campaign execution, analyze performance metrics, and collaborate with cross-functional teams to maximize impact and efficiency across paid social platforms and agencies. You will report to the Manager of Paid Social Marketing.

You will

• Manage end-to-end execution of paid social advertising including set up and implementation of campaigns, ad group, ad, promotion, budget, tracking, testing, targeting, inventory feeds, etc.
• Help build weekly and monthly performance reports using data from platforms like Adobe Analytics, Power BI, or Excel, etc. Regularly analyze campaign results to identify optimizations, improve creative effectiveness, and meet performance goals
• Expertly manage and optimize product catalogs within Meta Commerce Manager and Pinterest Catalogs, including adding and updating item details (titles, images, descriptions, pricing, availability, variants), creating targeted product sets, assigning user permissions, and integrating Pixels for Advantage+/Performance+ catalog ads to maximize ad relevance and sales across collection/carousel formats
• Partner with teams such as Creative, Brand Marketing, Consumer Insights, Local/Grand Openings to ensure campaign alignment and impact
• Monitors assigned operations to ensure program objectives are achieved, and that projects are conducted within approved time frames and budgets and are in compliance with appropriate state and federal legal and policy requirements

You will come with

• Bachelor's degree in marketing, Business, or related field
• 4+ years of experience in performance marketing, with a focus in Paid Social advertising
• 4+ years of hands-on experience in Meta Ads Manager (Pinterest and TikTok is a plus), with the proven ability to independently build and activate paid social campaigns across campaign types, ad types, and bidding strategies
• Ability to set creative, copy, audience, and A/B tests on marketing platforms
• Strong knowledge of dynamic ads including Commerce Manager and the ability to work with national and local/store inventory feeds
• Experience developing and implementing major retail consumer paid social marketing programs
• Strong analytical skills and familiarity with reporting tools like Google Analytics, Adobe Analytics, or similar
• Excellent cross-functional communication and project management skills
• Detail-oriented with strong organizational skills; able to manage multiple campaigns and deadlines without supervisor
• Technical proficiency with MS Excel, PowerPoint, and Word.
• Superb attention to detail
• Certifications in social media advertising platforms (e.g., Facebook Blueprint) are a plus

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.careers.totalwine.com!    

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.