Digital Content Producer

About the Role

Total Wine & More is seeking a Digital Content Producer is responsible for the end-to-end execution and management of digital content across TotalWine.com and the mobile app. This role ensures timely and accurate content deployment, supports marketing and merchandising initiatives, and contributes to the continuous improvement of digital operations. As a key member of the Digital Operations team, you will collaborate with cross-functional partners in Digital Merchandising, Marketing, Store Operations, Product and UX to deliver seamless and engaging customer experiences. This role will report to the Senior Manager, Digital Operations.

You will

• Own the end-to-end execution of digital content initiatives across TotalWine.com and the mobile app, ensuring timely, accurate, and brand-aligned deployment.
• Serve as a subject matter expert in digital content production, providing strategic input on content execution while ensuring adherence to brand and accessibility standards.
• Support the implementation of personalization and localization strategies across markets and customer segments.
• Collaborate closely with cross-functional teams—including Digital Merchandising, Creative, Marketing, Store Operations, Product, and UX—to support digital initiatives, while building strong relationships that foster alignment, transparency, and shared accountability for content success.
• Leverage technical expertise to identify opportunities for improving content workflows, user experience, and operational efficiency, and implement scalable solutions for content deployment, version control, and complex content scenarios.
• Continuously refine workflows and drive operational excellence by identifying and implementing process improvements that enhance speed to market and content quality.
• Orchestrate a seamless digital consumer journey by proactively testing, troubleshooting, and optimizing content performance across platforms.
• Demonstrate agility in a fast-paced, evolving environment by managing shifting priorities and responding to ad-hoc requests with a proactive, solution-oriented mindset.
• Maintain documentation and contribute to the evolution of operational best practices to ensure quality and compliance.

You will come with

• Bachelor’s degree with 5+ years of experience in digital content production, preferably in eCommerce or an omni-channel environment.
• Familiarity with CMS platforms and content publishing workflows.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to communicate effectively with cross-functional teams and stakeholders at various levels.
• Ability to adapt to evolving technologies and contribute to process optimization initiatives.

• Basic understanding of HTML, WCAG ADA compliance, and SEO best practices is a plus.

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.