Digital Merchandiser, Spirits
Location: Bethesda, MD
Category: Store Support Center
Job ID: JR100614
Time type: Full_time
Location type: In Office
Worker type: Regular
About the Role
Total Wine & More is seeking a Digital Merchandiser, Spirits to join our Digital Merchandising team in our Bethesda, MD office. You will play a critical role in planning, designing, and launching engaging digital experiences that inspire exploration and make it easy for customers to find their next favorite bottle. From landing pages and navigation to curated product pages and category storytelling, you’ll have a direct impact on customer engagement and profitable growth. You’ll join a collaborative, creative, and data‑driven team that values innovation, experimentation, and attention to detail. You’ll gain exposure to cross-functional strategy and execution and help bring our digital journey for Spirits to life — all while growing your skills in eCommerce, digital product discovery, and customer experience. You will report to the Senior Manager, Digital Merchandising Spirits.
You will
- Drive strategy and execution for digital merchandising across the Spirits category, from site navigation and taxonomy to product curation and conversion levers.
- Collaborate with cross-functional teams such as merchandising, marketing, to plan, develop, and optimize online strategies for growing sales and maximizing margin.
- Partner with marketing and analytics to build and launch engaging landing pages, seasonal features, and campaign moments.
- Be responsible for analyzing and optimizing key website features (e.g. navigation and taxonomy) in order to improve discovery and conversion rates.
- Be responsible for spirits category representation on our digital platforms, working with a merchandising team to ensure alignment.
- Leverage customer insights and performance data to recommend improvements to digital content, layouts, and journeys.
You will come with
- Bachelor’s degree with 3-4 years of relevant experience in in an e-commerce or omni-channel capacity.
- Proficiency in Microsoft Office Skills a must, particularly Microsoft Excel.
- Experience with cross-functional team communication and collaboration.
- Ability to work in a fast paced, hands on environment.
We offer
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
- & More!
Grow with us
Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/!
Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.
Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
Pay Range:
$70,470.00 – $114,400.00
Date posted: August 5, 2025
Spirit of Innovation
Total Wine & More was established 30+ years ago from a spirit of innovation and entrepreneurship by two brothers, David & Robert Trone. Their vision to bring selection and service to customers is the foundation of our today.
Embracing Growth
Our success and growth are largely in part to our team’s ability to innovate, take chances, and being empowered to act. This enables us to be relentless in our mission to deliver exceptional customer service by leveraging new technologies, processes, and ideas.
Where Stories Unite and Toasts Ignite
Building a culture that combines hard work with having fun is encouraged. After all, we have the privilege of creating experiences not only for our customers but also creating an environment where team members can be themselves and share their stories and connect with each other.
Crafted for You
We offer a wide range of benefit offerings that are crafted to ensure our team can balance the demands of the job with the rest of their lives