Senior Associate, Marketing Planning & Activation

About the Role

Total Wine & More is seeking a Senior Associate of Marketing Planning and Activation to join our Marketing team in our Bethesda, MD office. This role will support the development and execution of strategic marketing initiatives that drive focus categories at Total Wine & More. This role is responsible for coordinating channel-level activations for new brand launches, cocktail and THC campaigns, and other priority marketing efforts. The Sr. Associate will also support concepting and development of cocktail and spirits marketing videos. This individual will collaborate with partners across Marketing, Merchandising, and Creative to communicate and implement plans that align with category priorities and support business goals. The Sr. Associate will contribute to campaign planning and execution from concept through delivery, ensuring consistency with objectives and timelines. This role will report to the Senior Manager, Cocktail and Category Marketing. 

You will

• Campaign Coordination, Strategy & Execution: Support wine, spirit, beer, and THC campaigns and category marketing campaigns by managing timelines, deliverables, and cross-functional inputs
• Insights & Performance Reporting: Work with marketing channel owners to compile performance summaries and make recommendations on optimization tactics and strategy
• Trend Scouting & Content Ideation: Monitor emerging consumer and category trends (e.g., Spirits & Wine Trends, THC, Cocktails, etc) and proactively pitch content ideas, keeping the marketing approach fresh and culturally relevant
• New Item Launch Support: Support executional elements of brand and product launches—coordinating asset acquisition and creation, channel activations, and internal communications to ensure consistency and flawless execution
• Cross-Functional Communication + Support: Act as a connective tissue between Marketing and Merchandising – supporting follow ups, meeting agendas and notes, cross-functional communication
• Video Production Support: Assist in the development and production of video content—managing timelines, pre-production, stakeholder communication, and asset delivery

You will come with

• Bachelor's Degree Marketing, Business, or a related field preferred or equivalent years of experience
• 1-4 years marketing or advertising experience preferred
• Strong organizational and project management skills, with ability to handle multiple tasks at once
• Skillful in using Powerpoint as a tool for communication
• Strong written and verbal communication skills, with ability to clearly communicate project updates to multiple cross-departmental stakeholders
• Passion for process, with desire to find efficient ways to complete tasks
• Familiarity with social media content best practices
• Understanding of creative briefs and production workflows; skilled in collaborating with designers to develop and deliver assets

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

Pay Range:

$75000-$80000 Annually