Manager, Digital Analytics & Experimentation

About the Role

Total Wine & More is seeking a Manager, Digital Analytics & Experimentation to join our Digital Analytics team at our Bethesda, MD headquarters. In this high-impact role, you’ll lead a team focused on leveraging data to understand and grow our digital business through rigorous experimentation and performance measurement. A strong test-and-learn mindset, cross-functional collaboration skills, and the ability to communicate insights effectively to senior leadership are essential. This role reports to the Director of Digital Analytics. 

You will

• Lead a team of analysts to measure performance and uncover insights across the digital ecosystem (web, mobile, and app)
• Design, implement, and continuously refine digital analytics frameworks and the experimentation program
• Generate and validate testable hypotheses related to customer acquisition, retention, conversion, UX, and product features
• Drive data-informed decisions by participating in Agile ceremonies and supporting product and optimization roadmaps
•  Present actionable insights and recommendations to cross-functional stakeholders, including Product, Merchandising, and Marketing
•  Guide Product Owners and Tagging teams on data collection and business requirements
• Serve as the Optimization Testing expert, overseeing the end-to-end testing lifecycle and ensuring test integrity across platforms

You will come with

• 6+ years of experience as an analyst in a corporate or consulting environment
• Bachelor’s Degree in a relevant quantitative field
• Proven experience leading optimization programs and test design (hypothesis development, segmentation, success metrics, etc.)
• Knowledge of experimental design, statistical significance, and test measurement best practices
• Experience managing individual contributors in a fast-paced analytics environment
• Strong knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics)
• Strong experience using web optimization tools such as Adobe Target, Optimizely, VWO, or Google Optimize
• Understanding of tag management systems (e.g., Adobe Launch, Google Tag Manager)
• Proficiency in SQL and experience querying large dataset
• Strong communication and storytelling skills with the ability to present findings to both technical and non-technical audiences

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.