Analyst II, Personalized Promotions

About the Role

Total Wine & More is seeking an Analyst II, Personalized Promotions, to join our growing Personalized Promotions team within our Merchandising department on-site in our Bethesda, MD office. In this role you will help shape and refine the strategy, operations, and analysis for key personalization promotion channels, collaborating both externally and cross-functionally.

This role requires strong database knowledge, including the ability to query large customer datasets and structure analysis to measure marketing impact. Using your curiosity and analytical skills, you will extract insights from customer and transaction data to guide strategy and communicate findings across the organization. This position reports to the Director of Personalized Promotions.

You will

• Collaborate on strategy and support operations, analysis, and reporting for key personalization promotion channels across physical (store) and digital (website, app) platforms
• Partner with Marketing, Promotion Operations, external vendors, and other teams to develop offers, execute projects, and communicate insights
• Maintain monthly promotion calendar and design testing and measurement plans, evaluate campaign success, and maintain weekly/monthly reporting
• Perform ad hoc analysis using SQL and customer data to assess marketing effectiveness and uncover actional insights
• Use Excel and PowerPoint to visualize data and present findings clearly to stakeholders

You will come with

• Bachelor's Degree in Business, Mathematics, or Statistics preferred or equivalent years of experience
• Less than 1 year experience as an analyst preferred
• Experience using SQL to pull and manipulate data
• Understanding of Marketing campaigns and A/B testing practices
• Experience sharing complex technical concepts to non-technical audiences
• Experience producing clear reports using appropriate software (e.g., Excel – can perform complex functions, PowerPoint)
• Experience in some of the following areas of marketing analysis are favored: segmentation, predictive analytics, digital analytics, measurement, and business intelligence
• Detail oriented and strong project management skills
• Ability to communicate both internally and externally
• Works effectively with cross-functional teams
• Self-starter and team player who thrives in a fast-paced retail environment

We offer

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.careers.totalwine.com!    

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. 

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

Pay Range: $62,640.00 – $88,004.80 Annually